Dauntless Modern Grooming is a homemade, handcrafted, family owned brand located in Nebraska. The whole thing really started when my little brother passed away in 2012. When we lost him, I found myself looking for ways to connect with him and keep him close to me, and I found that in the art of men’s grooming. Grooming & fashion was something very important to Tyler, he loved purple skinny jeans and his long shaggy hair. He once told me, “Style should be fearless,” and that was something I have carried with me for a long time.
A couple years after his passing, I found myself really engulfed in the grooming community, mostly as a silent observer. I finally found a hairstyle that worked for my crazy thick hair and I was watching grooming YouTube channels pretty much every day. I soon came to the realization that I could offer something myself to the grooming community, a place where people could come to get honest opinions on products, and tips on grooming. Soon after, I was introduced to the world of home-brewing when the Lockhart’s reached out to me for a review. I was instantly intrigued by what they were doing and began my quest to learn more about making products at home. This was also right around the time that I quickly realized two things about this process: 1-its not as easy as it looks, and 2-this was not going to be cheap.
When it came to learning, I had some great help. Steve Lockhart of Lockhart’s Authentic & Wade Branson of Flagship Pomade Co. offered up tips along the way and really helped out but a lot of it came from just making batch after batch after batch and really practicing and developing the skills needed to make product. As far as financing goes, we were lucky enough to be awarded a special entrepreneurial Scholarship from the University that both my wife Emma, and I graduated from.
Now I just had to make something that was worth releasing. This was the process that took the longest. I recruited a team of testers from all over the country, both men and women to help me accomplish this and we tested products for 3 full years before arriving at the lineup of products that we have today.
Making products was only half the goal for this project. Making good products that people, like my brother, would have used to express himself. Tools of expression for the fearless.
The other goal was to create something that the family could do together and that’s also something that’s done out of necessity because I couldn’t do this alone in the least. When you receive your order it will have gone through a small journey of its own before it even reaches you. From the brewing phase, to the labeling phase, and finally the shipping phase, we are all involved - even Finley (our toddler son) as the Director of Quality Control.
In the end, it was our goal to make sure that every person who takes a chance on our brand knew that these products were made for them, or rather, you.
Your’s in Fearlessness,