About Us
“Style Is Fearless”
-Tyler J. Smith
Dauntless Modern Grooming Co. was founded by Mike Smith in 2019 as a tribute to his brother Tyler, whose life and legacy continue to inspire the brand. Tyler, who passed away in 2012, believed in living boldly and authentically, famously saying, “Style should be fearless.” This philosophy became the heart of Dauntless, driving our mission to create grooming products that empower confidence and self-expression.
Every product is a reflection of Tyler’s fearless spirit, crafted to help you face the world with courage and individuality. Dauntless Modern Grooming Co. is more than a brand—it’s a legacy of strength, authenticity, and the power of personal style which has been enjoyed by tens's of thousands of loyal customers.
A New Chapter
In 2024, Dauntless Modern Grooming Co. embarked on an exciting new chapter as it became part of the Lockhart's Authentic Grooming Co. family of brands. Known for their dedication to craftsmanship and innovation, Lockhart's shares our commitment to empowering individuality and confidence through high-quality grooming products. Under this new partnership, Dauntless continues to honor its roots while evolving to reach new heights.
Leading this transformation is our new CEO Ronald M. Abramson, a seasoned industry expert with extensive knowledge and experience in both the hair and fragrance industries. With a passion for blending artistry with science, Ron's leadership is driving Dauntless into a bold new era.
With Ron and his extended team, we’re committed to delivering the exceptional products you know and love made with clean, natural, chemical free ingredients—while pushing boundaries to inspire fearless style and self-expression like never before.
A Message From The Family
Our family would like to extend a heartfelt thanks to everyone who supports this brand. We hope you love what has been created for you and it becomes a tool for you to live authentically, just like Tyler did and an instrument for your personal expression.
Yours in Fearlessness,
Mike, Emma, Finley, and Amelia Smith